What Is Digital Marketing and How Does It Work?

Alejandra VelazquezSales an Marketing, Uncategorized

What Is Digital Marketing and How Does It Work?

You’ve heard us talk about SEO, Content Marketing, Social Media Marketing and other related terms on this site, but what is Digital Marketing? Well, is all that and more.

Did you know that everything that we talk about in here falls under the umbrella of Digital Marketing?

But how is it different from traditional marketing? And more importantly, why do you need it and how does it work?

What Is Digital Marketing?

To put into simple words, is every effort to promote your brand on the digital world.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there‚Äôs a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.


Everything that you use to sell your products or create your brand online that goes from your website to your social media posts.

What makes it so important right now is its potential to reach greater audiences. Through your instagram, for example, you can become a very popular internet persona all over the world. That’s something that regular marketing offers but at a much higher cost.

Also, take into consideration that every day, more and more people spend more time online. Many even spend more money online than offline. That’s why social media has become an important asset for many retail companies.

What are the Tools and Strategies in Digital Marketing?

As you can imagine, there are specific tools to Digital Marketing. And many of them may seem already familiar to you, due to our content.


Stands for Search Engine Optimization. SEO includes techniques within itself like keywords and headings in order to help your website and content higher in the search engine results.

Social Media Marketing

Just like its name says, is using social media as a way to generate sales, leads or brand awareness.

Content Marketing

Involves create content (blog posts, videos, infographics, etc.) in order to increase brand awareness, traffic to your website and eventually create a fan and client base.

Email Marketing

A must in every company’s marketing strategy, email marketing helps you communicate with your potential and current clients and create a community with them.

These are just a few of the things that Digital Marketing involves, and is important to note that they are not mutually exclusive and, in fact, the best way to release all the potential of Digital Marketing is a smart use of many -if not all- of them altogether.

Is it Digital Marketing Right for Me and My Brand?

Without even knowing what your brand is about, the answer is yes.

There are just so many advantages to Digital Marketing:

  • Relative lower costs
  • Immediate feedback
  • Information and results easier to analyze
  • Automation for regular and repetitive tasks
  • Many options that can combine to have better results

And that’s just yo name a few.

Whether your company is B2B or B2C, digital marketing has something to offer. Not every tool is for every brand, just like not every social media is appropriate for every kind of content. That’s what a good digital marketer does: a clear and right strategy.

There’s of course a lot more to know about what is digital marketing and how does it work, this is just a starting point. And if you’re in a hurry, you can find out a little more about the topic in the next video.