What’s in a name? In a day and age where click-bait like headlines rule the world, creating engaging SEO titles that also keep up with the good practices and ethical ways of treating your readers, is a full-time job!
Why is it important to pay special attention and put a little brain into creating good SEO titles? What is there for you and your business? How can it improve your traffic at all? These are some of the things that will be covered on this post.
What Are Good SEO Titles For?
Just like the picture above, and just like a regular newspapers stand, the internet is filled with content and some niches are more competitive than others. Some have amazing, engaging and well created content, some are regular. But if you put those two together, believe it or not, there’s a good chance the mediocre one gets more views. Why? Because it was presented with a great SEO-friendly title.
You can pretend not to care about a book’s cover, but on the internet that’s just not true. Great content needs to be paired with great headlines. Engaging headlines is what¡s going to bring your readers to your website, and what’s inside is what’s going to keep them in there.
The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential.
In addition of setting you apart from your competition, SEO titles are also great traffic boosters, since they help your site and particularly that content, rank in a higher position on search engines.
How Do You Create Engaging Headlines?
Just like anything that we have discussed, it requires a little bit of research and in this case, a lot of creativity.
It all starts with a keyword that represents your content. Pick one and then research whatever content is already out there that focuses on the same keyword.
An easy way to find related keywords is through Google search bar. Just start typing something and whatever google shows as an option, works. This is just in case you don’t have access to more sophisticated tools like adwords.
I Have My Keyword, Now What?
Now that you have your keyword, is time to put it into work. Be sure your title has said keyword as naturally and early in the title as possible. Try to think of the times you have been looking for something online: how do you search for it? what do you type? Those are the best ways to get great first drafts for titles.
Try to make it personal or solve a problem. Have you noticed how popular are posts named like “The best 5 ways to…” or “How to make X with simple steps”? That’s because they are more SEO friendly and attractive. They show a peek of what’s inside and answer a question.
So whether you go for a “how to” post, a numbered list post, ask a question, go for a controversial take, go the humorous or the “Best” route, just make sure your actual content can live up to your title claims. We want to “hook” our readers, but we don’t want to mislead them. It’s a fine line.
Once you get the importance of titles and headlines, you’ll notice you’ll get more and more traffic, because Google takes CTR very seriously and clicks matter. That’s why click-bait content is so popular. But try to avoid those practices, as they will, on the long run, create a bad image with your readers and costumers.
Make sure you start with great SEO titles and then keep them interested with great content.
If you want to know more about the importante of SEO titles and headings, you can check out this video Moz created on the topic.