Free Keyword Research Tools and Tips

Alejandra VelazquezMoz, SEO, Uncategorized

Free Keyword Research Tools and Tips

We’ve talked about the importance of keywords for any SEO practice. We certainly mentioned the mandatory step that is keyword research and now we will talk about keyword research tools that will make your life easier.

There are a few ways to perform keyword research, but if you’re new to SEO and you are just starting to optimize your business site, you may want to try these free keyword research tools first.

Don’t worry, we won’t go into too much detail or technicality. These are all simple ways to start your research without getting overwhelmed by hard and unfriendly platforms.

Best Simple and Free Keyword Research Tools and Tips

Once that you already have your niche and your broad keyword defined, you can start your research with a little help of different tools.

There are a few “hacks” that require no special software.

Using Simple Google Search to Find Keywords

The simplest way to get an idea of the keywords that might help you, is performing a search on google. If you start writing something, Google will automatically start to show options to auto-complete your search.

The options that Google gives you are, you guessed it, related keywords!

For example, let’s pretend you have a craft beer blog, which is a great niche with a lot of sales potential. And if you write “craft beer” on Google, this shows up:

According to google, most people that look for “craft beer” also look for “craft beer market”, “craft beer near me” and “craft beer cellar”. This gives you an idea of how you can do a simple keyword research by using different words that are related to your niche and see what Google suggests.

Using Wikipedia to Perform Keyword Research

Wikipedia is an often-overlooked goldmine of niche research.

Where else can you find overviews on a topic curated by thousands of industry experts and organized into neat little categories?


That’s right! Another way to get keywords is by visiting wikipedia¬† pages, just make sure the articles belong to your niche, too.

Forums and Other Communities

What’s the point of keyword research?

It’s not always about getting visitors to your site, but about getting the right kind of visitors.


You can take advantage of specialized communities like forums, Reddit or Facebook groups and look at what they talk about. Many times you can even find out about their concerns, questions and complaints about something related to your niche.

This information is PRICELESS, as it is also marketing research and gives you an idea of how to approach your potential clients.

Keyword Research Tools for the Layman

Now these examples and tricks (more like hacks) are great. Although you can easily use some tools that are very friendly and free!

  • The people at Moz came up with a great tool that lets you perform two keyword searches a day, and gives you a great insight and analysis of said keyword.
  • SERPs is another free tool that gives you hundreds of ideas of long tail keywords.
  • Ubersuggest is a free keyword research tool, very user-friendly and an all-time favorite for a lot or SEO specialists.

You can find some other tools in the next video:

And when you’re ready to go pro, there are also other tools that also offer more details and competitive analysis of keywords, backlinks and content, like Ahrefs.

Bottom Line

If you’re just getting into SEO or want to start optimizing your personal blog, these free keyword research tools can really come in handy. Keep in mind that there’s only so much you can do by yourself.

If you really want to make it big, consider looking for SEO professionals, specially since a lot of paid keyword research tools are very expensive and complicated.