How to Advertise in Facebook

Martin PascualSocial Media Marketing

How to Advertise in Facebook

The Power of Facebook Advertising Let us talk about the giant one among them all, Facebook. Facebook was launched by Mark Zuckerberg, along with some of his college friends on February 4, 2004. The platform was created with the original purpose of building a connection among the college students of Harvard University. Fast forward 13 years later, Facebook now boasts … Read More

How To Advertise On Instagram

Martin PascualSocial Media Marketing

How To Advertise On Instagram

Instagram Advertising Gone are the old days where it is a must for a company to spend thousands if not millions of dollars to spread their message. With the surge in the popularity of social media platforms, people can now connect to almost anyone or any company with just a click of a button. By utilizing social media marketing, businesses … Read More

Why Email Listing is Essential for your Business

Alejandra VelazquezSEO

Why Email Listing is Essential for your Business

We’ve talked about the importance of content and social media on your online marketing campaign. Now it’s time to tell you a little secret: the most effective way to turn readers into paying clients is through email listing. This is a no-brainer. Anyone would tell you how important it is to focus on building your email list from the start. … Read More

A Starting Guide to Link Building

Alejandra VelazquezSEO

A Starting Guide to Link Building

In order to rank higher in search engines, you must develop a complex SEO strategy that includes quite a few tasks; one of the most important ones is link building. In the language of Search Engine, links to your content act like endorsements, and the more you have, the more important your site becomes, thus ranking higher on search results. … Read More

What Is Influencer Marketing And Why Does It Matter?

Alejandra VelazquezSales an Marketing

What Is Influencer Marketing And Why Does It Matter?

Remember the advertising fiasco that was the Kendall Jenner and Pepsi commercial? A lot of that has to do with the fact that people have become very critical and cynical regarding advertising. To counter this current scenario, we have strategies like influencer marketing. With the pass of time, people have less and less trust on advertising and brands. Even news … Read More

What To Look For in an SEO Agency

Alejandra VelazquezSEO

What To Look For in an SEO Agency

Some people decide to take care of their company’s digital marketing themselves, and that’s OK. But sometimes you need to leave SEO for the SEO agency and experts. There are countless of videos and tutorials on SEO, and maybe there’s an SEO strategist in you that’s waiting to be free. But if you really want to have great results, you … Read More

What Is Digital Marketing and How Does It Work?

Alejandra VelazquezSales an Marketing, Uncategorized

What Is Digital Marketing and How Does It Work?

You’ve heard us talk about SEO, Content Marketing, Social Media Marketing and other related terms on this site, but what is Digital Marketing? Well, is all that and more. Did you know that everything that we talk about in here falls under the umbrella of Digital Marketing? But how is it different from traditional marketing? And more importantly, why do … Read More

Free Keyword Research Tools and Tips

Alejandra VelazquezMoz, SEO, Uncategorized

Free Keyword Research Tools and Tips

We’ve talked about the importance of keywords for any SEO practice. We certainly mentioned the mandatory step that is keyword research and now we will talk about keyword research tools that will make your life easier. There are a few ways to perform keyword research, but if you’re new to SEO and you are just starting to optimize your business … Read More

Why Is Keyword Research Essential for SEO

Alejandra VelazquezSEO

Why Is Keyword Research Essential for SEO

There’s no way around it: keyword research is the must-do first step of any healthy SEO practice. You can maybe not focus so much energy on creating a lot of content or long blog posts. You may not even make videos or be that much active on every social platform. But whatever you decide to do, it requires some previous … Read More

Best Instagram Marketing Practices

Alejandra VelazquezSales an Marketing, SEO

Best Instagram Marketing Practices

We have talked about the role of social media and marketing before. And  how some social media companies have created new features to increase sales. If you’re developing business online, you need to pay attention to Instagram marketing. Instagram is one of the most popular social networks to conduct business online. Whether if it’s creating a brand or conducting sales, … Read More