What Is Influencer Marketing And Why Does It Matter?

Alejandra VelazquezSales an Marketing

Remember the advertising fiasco that was the Kendall Jenner and Pepsi commercial? A lot of that has to do with the fact that people have become very critical and cynical regarding advertising. To counter this current scenario, we have strategies like influencer marketing. With the pass of time, people have less and less trust on advertising and brands. Even news … Read More

What To Look For in an SEO Agency

Alejandra VelazquezSEO

What To Look For in an SEO Agency

Some people decide to take care of their company’s digital marketing themselves, and that’s OK. But sometimes you need to leave SEO for the SEO agency and experts. There are countless of videos and tutorials on SEO, and maybe there’s an SEO strategist in you that’s waiting to be free. But if you really want to have great results, you … Read More

What Is Digital Marketing and How Does It Work?

Alejandra VelazquezSales an Marketing, Uncategorized

What Is Digital Marketing and How Does It Work?

You’ve heard us talk about SEO, Content Marketing, Social Media Marketing and other related terms on this site, but what is Digital Marketing? Well, is all that and more. Did you know that everything that we talk about in here falls under the umbrella of Digital Marketing? But how is it different from traditional marketing? And more importantly, why do … Read More

Free Keyword Research Tools and Tips

Alejandra VelazquezMoz, SEO, Uncategorized

Free Keyword Research Tools and Tips

We’ve talked about the importance of keywords for any SEO practice. We certainly mentioned the mandatory step that is keyword research and now we will talk about keyword research tools that will make your life easier. There are a few ways to perform keyword research, but if you’re new to SEO and you are just starting to optimize your business … Read More

Why Is Keyword Research Essential for SEO

Alejandra VelazquezSEO

Why Is Keyword Research Essential for SEO

There’s no way around it: keyword research is the must-do first step of any healthy SEO practice. You can maybe not focus so much energy on creating a lot of content or long blog posts. You may not even make videos or be that much active on every social platform. But whatever you decide to do, it requires some previous … Read More

Best Instagram Marketing Practices

Alejandra VelazquezSales an Marketing, SEO

Best Instagram Marketing Practices

We have talked about the role of social media and marketing before. And  how some social media companies have created new features to increase sales. If you’re developing business online, you need to pay attention to Instagram marketing. Instagram is one of the most popular social networks to conduct business online. Whether if it’s creating a brand or conducting sales, … Read More

A Simple Guide To YouTube SEO

Alejandra VelazquezSEO, Youtube

A Simple Guide To YouTube SEO

Did you know that Search Engine Optimization is not only a Google related term? That’s right! SEO rules apply to other search engines like YouTube. And YouTube SEO is a whole other topic that works with different rules. Yes, YouTube is not exactly a search engine but more like a social network, but it does include searching and thus, requires … Read More

How to Create Good SEO Titles and Boost Traffic

Alejandra VelazquezSEO

How to Create Good SEO Titles and Boost Traffic

What’s in a name? In a day and age where click-bait like headlines rule the world, creating engaging SEO titles that also keep up with the good practices and ethical ways of treating your readers, is a full-time job! Why is it important to pay special attention and put a little brain into creating good SEO titles? What is there … Read More

How to Use Social Media Tools for Retail

Alejandra VelazquezSales an Marketing

How to Use Social Media Tools for Retail

There is no doubt that the digital era came to change a lot of what people thought was already on its final form. Retail is one of those things. From brands that have completely emerged from the internet, to the traditional ones migrating into a more digital store schema, social media plays now a main role in the success of … Read More