SEO, short for Search Engine Optimization, is one of the most critical aspects of internet marketing. It basically is an attempt by a website owner or developer to get their web page as high as possible in search engine results pages or SERPs. Lastly, it can either be done manually or with the help of available SEO tools.
Popular SEO Tools In The Market
As we have no authority to tell you which SEO tools stand above the others, we will instead give you a brief background of some of the most popular tools in the market. Nevertheless, this list will give you an idea of where to start if you have completely no idea about SEO tools.
SEO Plagiarism Tools
Search engines are highly critical to the originality of the content of your website. Hence, it is advisable to use tools that could help you check whether you might be unknowingly copying some content already present online.
Some common plagiarism tools include:
Grammarly offers both a free and paid version. Sadly, their plagiarism checker is only available to paid subscribers. Nevertheless, the paid version of the app allows the user to integrate it into almost any application that allows you to write such as Microsoft Word, or Google Chrome.
Unlike Grammarly, this app can be tried out by anyone for free. What makes the application stand out is because it utilizes advanced algorithms to detect not just copied contents but also rearrangements in word order, paraphrasing, synonymization, and even wrong citations.
Copyscape also comes in free and paid version. The free version, however, only allows users to check the content that has already been published. Hence, to check your writing for plagiarized content before publishing, you’ll need to pay a fixed monthly subscription.
Plagscan was released the same year as Grammarly in 2009. Six years later, it has gained the trust of thousands of organizations worldwide making it one of the key players in plagiarism checkers. Unlike other checkers that requires users to pay monthly subscriptions, Plagscan implements a “pay as you use” system wherein users buy credits that they can use in exchange for plagiarism checks.
Small SEO Tools
This application as the name implies is a lightweight online all in one SEO tool. Small SEO Tools offer a broad range of search engine optimization applications including a free to use plagiarism checker. However, the website’s plagiarism checker limits the user to 1000 words per use only.
Keyword Analysis Tools
People use the keywords they know to tell a search engine what items they are looking for. Hence, the more people search for a particular word or group of words, the more traffic website which has these words get. Some SEO tools in the market can give you a list of the words that are most popularly searched by people so you could add these words to your website.
Some common keyword analysis tools include:
This application is one of the top keyword analysis tools available. It allows you to access various information about a keyword such as the number of searches it gets, how much it’s worth with Adwords’ CPC, how hard it is to compete for the keyword and more.
Google Keyword Planner
If you wish to be on top of Google’s search result pages, then who better is there to consult than Google itself? Google Keyword Planner is a free keyword research tool that anybody who has internet access can use. However, one drawback is that it does not have all the functionalities that other keyword applications have.
Ahrefs is an all-around SEO tool. However, most of its customers come to it to avail of its powerful and in-depth keyword analysis tool. Ahrefs keyword explorer allows the user to determine the important information about a particular keyword and also suggest other keywords that can be a great alternative for the given keyword.
Unlike other keyword explorers that focus on search engine data, Spy Fu acts as a “spy” by analyzing the performance of the keywords used by competitors to help you know which keywords would be great to use. The advantage of doing this is that it helps you target specific websites, unlike other keyword explorers that use general data.
Moz Keyword Explorer
Moz is a known brand when it comes to SEO tools and applications. Hence, it is no wonder that their keyword explorer is trusted by many sites too. It offers a free version that allows you to search two queries a day with an option to expand this with a fixed monthly subscription fee.
SEO Analytical Tools
Analytical tools aim to mimic the way search engines grade a web page. Thus, using these kinds of tools can give you a helpful prediction on how your content may perform once you decide to publish it.
Some common SEO analytical tools include:
Google Webmaster Tools
Nobody else understands Google than Google. Luckily they are kind enough to offer a free web checker tool that allows a user to check how their website is performing based on various criteria. Some of the functions that it offers are Fetch as Google, PageSpeed, Search Analytics and more.
Check My Links
As the name implies, Check My Links checks the inbound and outbound links that your website has are actually working. This function is important as we have said in another article link building is one of the most important SEO techniques out there.
Moz Pro Tools
The premium version of Moz SEO tools gives the user access to several of the most important optimization tools. These tools include a Moz’s web crawler that allows the user to determine how well your website will perform once it is crawled through by search engines.
SEO Report Card
Unlike most analysis tools, SEO Report Card is a free all in one SEO tool. However, it will require you to submit some contact information in exchange for access to their application. Nevertheless, some of the functions that they offer include Rank Analysis, Link Building, Website Accessibility, Current Indexing and more.
The features of each application that we have listed above are impossible to compile in a single article. So make sure to check them out yourself and choose the best SEO tool for you! But if you’re too busy to use them yourself, Seattle Web Works offers one of the best SEO services out there, contact us and find out how we can help you get the most out of your website.