In order to rank higher in search engines, you must develop a complex SEO strategy that includes quite a few tasks; one of the most important ones is link building.
In the language of Search Engine, links to your content act like endorsements, and the more you have, the more important your site becomes, thus ranking higher on search results.
But how do you start building links and what exactly does it mean? Can you achieve it if you don’t have a lot of connections?
Here is a simple explanation and answer to these questions, a some ways to get into link building.
What Is Link Building?
Link building is consider by many, one of the hardest parts of the SEO work. It consists in creating links from other websites to your website, that is, that other sites recommend your content and place a link to your site.
Create good links to your site requires a wide range of abilities that go from the traditional marketing tasks to programming and even psychology. That’s because link building isn’t something that you can achieve with one task.
It is a complex and slower part of SEO, and thus many SEO agencies will spend most of their time doing this.
A precise definition of this concept is:
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links…
Why is Link Building So Important?
Because of its influence and role in Sear Engine Optimization and particularly to Google:
Their now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.
As we have mentioned before, the SEO game changes every day, mostly under Google’s command. And what used to work before, can even hurt you now. A few versions of the Google Algorithm ago, link quantity was essential to know how to rank your site. Now it’s the quality that matters.
Links are present in an HTML format, thus the programming knowledge being helpful on link building. This makes Google navigate through your website and find links to other sites, and other sites’ links to your website and determine if the link is relevant and useful.
What Are The Factors That Affect Links?
There are quite a few things to consider when you’re working on link building. You need to create high quality links, otherwise you risk yourself to a Google penalization.
The most important thing is the ranking of the site that links to your content. The higher the rank of the site, the more value of that link. That’s why a lot of companies look for influencers and people that write for important media outlets, to link to their company’s website.
Another important thing is the position of the link. There’s evidence that points that link placing is important and that links that are within the content and not in sidebars or foot notes, are more valuable for SEO purposes.
The third thing to consider important and that gives more value to a link, if it’s said link is placed in a natural manner and not automatically by bots. Links should have a reason to be in a text, they should be relevant to the content and audience that follows that site.
Finally, the context and content is very important. That means that Google takes upon consideration the link, keyword and surrounding content to figure out what the site is about and if it is indeed a relevant link and not just spamming or over optimization (a penalized practice that involves crating low quality links).
How To Create Quality Links?
First of all, this requires a lot of knowledge and state of the art literacy of Google’s guidelines. So if SEO is something that you are new to or is not your profession, and you really want to enjoy the wonders that link building can do for your business, consider hiring a professional.
Second of all and most importantly, create engaging and wonderful content. Be visual. Be creative. That is the kind of content that everyone would want to link to.
Infographies, lists, how-to guides and other types of content are very popular and have proven effective on link building.
Use Social Media. Links on social media are not as valuable as regular links from other websites, but are still helpful and can generate traffic to your site, which brings the possibility of more back links.
Finally, can sound a little old-fashioned but it works, ask for links whenever they are relevant for other people’s content and audience. Look for opportunities as a guest blogger and ask if you can link to your site on your signature or small bio. Send a popular site from your niche a piece or content from your site and ask for a referral. Yes, maybe it’s a long shot, but can work more than you think.
As usually recommended, stay on top of the game and follow the new rules and guidelines. Ask the experts and follow blogs or YouTube channels that can help.
Here’s an example of a great way to create quality links that can also work for you.